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Courtney Cox Carr

Professional Experience

Copywriting / Content Strategy / Marketing / Corporate Comms

  • Worked on successful integrated campaigns at every touchpoint in the customer journey—developing campaign strategy, messaging frameworks, email nurture streams, playbooks, websites, digital media, and videos to drive engagement and action

  • Managed a team of full-time and contract copywriters, strategists, proofreaders, and editors

  • Helped brands discover and express their unique voice to connect with audiences by creating messaging frameworks, narratives, and voice & tone guidelines

  • Worked with component libraries and content design systems to develop compelling user experiences, improve SEO, and write UX copy for B2B websites and apps

  • Developed digital CRM campaigns (including email streams, display advertising, social media content, landing pages, and microsites) as lead copywriter for eBay, creating content designed to drive engagement and incremental sales volume with eBay customers within the new, infrequent, and high-value segments

  • Wrote all content for direct response and lead-generation e-commerce websites, targeting a variety of audiences (B2B and B2C)

  • Worked on winning pitches of all kinds—bringing the agency more opportunities from clients like eBay Fashion, PayPal, Magento, Nature Made, and more.

  • Created content that set the tone behind merchant communications and product campaigns for all of PayPal’s B2B products, including PayPal Payments, Invoicing, Payouts, PayPal Debit Business MasterCard®, Payflow Gateway, and more—attracting return business for the agency within the SMB (small-to-medium) business arena

  • Created direct response kits that challenged and often beat clients’ control packages—earning new business for the Agency

  • Researched and prepared quarterly creative competitive analysis decks within the financial services industry—for use in creative strategic planning

  • Launched and supervised all editorial and design projects for Money Savvy Magazine, the organization’s quarterly magazine for 50,000 members and prospects in the community, as well as other targeted newsletters: FairShare and PB Life

Industries & Clients Served

  • B2B tech & corporate comms: Served as the content lead for a wide variety of clients, including ServiceNow, Anaplan, PayPal, eBay, Poly-HP, BabyCenter, Stanford University, Supplier.io, Riboscience, Autodesk, Cupertino Electric, Absolute Software, Synopsys, Telesign, Qualys, Okta, and more

  • Retail: Worked on digital direct response and customer engagement campaigns for a variety of retail clients, including: Lancome, Ilori, em cosmetics, Latisse, CIBA Vision, Sunglass Hut, Stride Rite, Babies R Us, Hasbro, Mercedes Benz, and Johnson & Johnson

  • Financial & insurance/health care: Produced print and online direct response campaigns as lead copywriter and content strategist for financial and health care clients, including: Bank of America, Fifth Third Bank, First Tennessee Bank, and Quicken Loans, Activus Home Loans, AAA Life Insurance, New York Life Insurance, Horizon Healthcare of New Jersey, WellPoint, Northeastern Pennsylvania Blue Cross Blue Shield, and Blue Cross Blue Shield of Massachusetts

  • Banking & mortgage: Published mortgage, marketing, and credit union industry articles (both ghostwritten for senior executives and under own byline) in The Scotsman Guide, Broker*Agent Magazine, Relax Magazine, Fremont Business Review, and the Rental Housing Owners Association, Siliconeer Magazine, and Credit Union Management Magazine

Skills & Experience

  • Marketing/Writing/Publishing skills: Creative concepting, advertising and UX copywriting, direct response writing, SEO writing, proofreading, technical writing, grant writing, content strategy, website writing, creative writing, PR writing, web writing, digital commerce, graphic design, long-form content, blogging, digital advertising, and social media writing

  • Editorial skills: Well versed in various style guides, including the Chicago Manual of Style and the Associated Press (AP) Stylebook

  • Computer skills: Proficient in Microsoft Office, Google Workspace, Figma, Miro, InDesign, Photoshop, Illustrator, FileMaker Pro, WordPress, Acrobat Pro, Content Management Systems, and HTML—iOS and PC platforms

  • Language skills: English and Spanish

Education

University of San Diego |
Bachelor of Arts

Double Major: Communication Studies and Spanish

Graduated Magna Cum Laude

San Diego, California

Colegio de España | 
Graduate Coursework

Spanish Literature graduate courses through the University of Massachusetts Amherst

Salamanca, Spain

Employment
History

Contrast DesignWorks

Associate Creative Director / Senior Copywriter (FT & Contract)

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eBay Enterprise Marketing Solutions

Creative Manager / Senior Copywriter

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The Agency Inside Harte-Hanks

Senior Copywriter / Content Strategist

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Linden Lab Corporation, Makers of Second Life

Community Promotion Manager / Customer Relations Writer 

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Technology Credit Union

AVP of Marketing / Marketing Communications Manager

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First Franklin Financial Corporation

Senior Marketing Writer

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Marcom Magazine / Sctoom Direct Response Advertising

Associate Editor / Copywriter â€‹

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San Jose Jazz Society

Development Director / Grant Writer

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