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Smooth Sailing with Sumo Logic
Project type
Brand awareness campaign
Client
Sumo Logic
Tactics
Creative concepting, landing page, email nurture, social media, digital ads, event promotional materials
Ask any Site Reliability Engineer or Platform Engineer and they'll tell you: Navigating Kubernetes is challenging.
This wayfinding campaign tells the story of how Sumo Logic can help companies on their journey to implement the Kubernetes open-source system that automates the deployment, management, scaling, networking, and availability of container-based applications.
Using a lighthearted nautical theme and eye-catching illustrations, the digital media was designed to drive engagement with the landing page, which guides the technical audience through their concerns. Ultimately, the story guides them through the uncharted waters ahead, showing them how Sumo Logic can help them monitor, troubleshoot, and secure their Kubernetes environment.
