Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
We + You
Project type
Brand positioning campaign
Client
Telesign
Tactics
Digital & social media, campaign guidelines, video script & storyboard, email nurture
This campaign was designed to promote Telesign's brand position as the source of continuous trust. "We" (Telesign) can protect digital identities. "You"(Telesign's customers) can provide amazing digital experiences for consumers. Together, Telesign and their customers ensure that feeling of security is continuous—flowing through every interaction.
The campaign's tone flexed up and down, depending on the type of business they served—from gaming and travel to ride share and food delivery. To keep the campaign fresh for a long time, the reference guide included many samples for a variety of verticals and direction for future writers to follow when crafting creative further down the funnel.
