Own That Moment

As the marketing wing of the popular pregnancy/parenting website BabyCenter.com, BabyCenter Brand Labs needed support in developing an animation to promote a new opportunity in their line of marketing products. Always On is a precision-marketing product that enables family brands to be an exclusive partner to communicate with parents at specific stages—where brands can “own” a week in the parenting journey that aligns with their solutions.

While it’s targeting family brand managers, it keeps the fun tone of the BabyCenter brand—telling the story of one woman’s parenting path and illustrating certain milestones in her journey. They’re the perfect entry points for marketing efforts by those family brands. Ultimately, the video successfully explained how Always On allows brands to be there each week when a new wave of parents reaches a new milestone—delivering consistent, cross-platform, hyper-relevant messaging connected to a mom’s right-now needs.