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It Takes Two
Project type
Brand awareness campaign
Client
Absolute Software
Tactics
Creative concepting, landing page, digital media
Some customers knew them for endpoint solutions. Others knew them for their secure access solutions. But the brand team wanted Absolute Software to be known for both cyber-resilience solutions from a unified source: the Absolute Platform.
The “It takes two” concept uses humor and positivity to point out that while some things are great on their own, two things are even better—especially if you can access them on a single platform. Creatively, the concept takes inspiration from geek culture, combining two things that have their own kind of coolness factor and brings them together to create amusing, eye-catching outcomes, such as:
- Pi + pie
- Pets + robots
- Invisibility cloaks + office donuts
