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Perils of the Open Office
Project type
Integrated marketing campaign
Client
Poly
Tactics
Creative concepting, digital media, landing page, product guide, supporting collateral, campaign playbook
From emotional support ferrets and office dogs to loud talkers and aggressive office yoga instructors, the open-plan office was full of distractions.
Using humor as a hook, the campaign included a series of perils as top-of-funnel attention-grabbers—leading them down the funnel toward the Poly products designed to suit different personas, workspaces, and working styles.
New perils via social ads and digital ads kept the campaign fresh, taking prospects to a lead-gen landing page that was updated to feature the products that aligned with each peril. The interactive product guide used a map of the office (and a later hybrid-work-focused product guide used a city map) so people could choose their own working style and see the right product for their needs.
