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You Don't Need an Oracle
Project type
Competitive Motion Campaign
Client
Anaplan
Tactics
Landing page, blog, datasheet, email nurture, messaging framework
Upgrade now or switch to another vendor before support expires: This was the choice Oracle gave its Hyperion customers. This gave Anaplan the perfect opportunity to promote its own competitive product through an in-your-face campaign.
Calling out the competition by name with a play on words, the campaign boldly sets up Anaplan as the better solution for financial planning over Oracle's outdated, legacy product: "You don't need an oracle to see the future. You need Anaplan." Because depending on a rigid legacy system (Oracle) is about as reliable as seeking insights from a fortune teller.
The campaign uses humor to poke fun at the competition and to tell the story of Anaplan's modern and agile platform—giving them connected planning, scenario modeling, and predictive forecasting. No crystal ball required.
